From concept to counter. Six new concepts are in development, and we consult, supply and invest alongside operators building their own.
In development
Each of these has a written concept behind it — a name, a reason to exist and a standard to hit — before a single site is signed.
In development · Baraha Town
A living room in Baraha Town.
A café with no counter, no queue and no menu board. Coffee and food are made behind a sealed wall and carried to you, and a small lantern on each table is how you ask for anything — turn it, and someone is already on the way. Thirteen named places to sit, a library whose books never leave the building, and oblo’s roastery behind every cup.
In development · Kiosk-first
Born From Fire.
A premium charcoal burger house built on a short menu executed properly — fire-crafted, oak-smoked, and deliberately restrained. Every name on the board comes from the same world of wood, smoke and craft, and the first site is a compact kiosk built to prove the product before it scales.
In development
Little Sushi Moments.
Named for 小 — ko, Japanese for small. Small rolls made with care: little in size, big in experience. The identity is built around that single character, set against a navy and pink palette that keeps the whole thing playful rather than precious.
In development
A sandwich can be simple yet exceptional.
A modern, urban take on a classic craft, built around one signature light long bread. Honest premium ingredients, generously loaded, and a logotype whose stretched O is the bun itself.
In development · Delivery-only
One Is Never One.
Wagyu sliders where the small size is the strategy, not a compromise. Sold by the count — the Two, the Six, the Twelve, the Tray — and engineered to arrive as a grid rather than a collapsed tower. A brand built to be repeated, not finished.
In development · Najdi heritage
Heritage, warmth and timeless Arabian elegance.
Named after an old Najdi name, and built on the place cardamom holds in Arabian hospitality. Sand beige, Najdi clay and dark cardamom, with the architecture of old Najd — the ornamented doorway, the parapet crown, the small apertures that break the light — carried through as pattern.
Consultation & supply
Menu, sourcing and kitchen support for cafés and culinary ventures — and a supply line for operators who want our coffee and sweets on their own counter.
Investment & partnership
Our doors are open to investors and entrepreneurs looking for an experienced operator to establish or run new F&B brands in emerging markets.